The next two episodes of The Path focus on Snapcommerce. In part one Yash Patel, General Partner at Telstra Ventures, and Hussein Fazal, co-founder and CEO of Snapcommerce, pivoting from the travel space during COVID and how personalised messaging can change the way consumers shop on their smartphones.
According to Hussein, a repeat tech-entrepreneur, the key to success for any business is to be “a lean, mean data-driven machine”.
Snapcommerce, formerly Snaptravel, found its niche by working out what the customer used messaging for. Now its mission is to “change the way people shop on their phones”.
Watch the episode and catch up with our previous episodes on our YouTube channel.