Who we are
Near is the largest ambient intelligence platform providing near real-time information on places, people and products. The Near platform powers Allspark, its flagship product that enables customers to visualise, engage and analyse audience data – including their location and behaviour – so they can make data-driven decisions.
The platform fuses various real world and digital data sets to help brands with audience curation, consumer insights, real-time targeting and attribution analytics.
To date, the company has more than 1 billion profiled audiences and has put it to work for marquee brands including P&G, Coca Cola, Ikea, Audi, McDonald’s, Toyota, Nike and Samsung.
Multiple data sets – proprietary location data, telco data, third-party data (including Roy Morgan, Google), app data and Wi-Fi data – power Allspark, Near’s flagship self-serve product for audience curation and granular real-time consumer insights.
Stay up-to-date with the real – world consumer behaviour and use these insights to power marketing, business strategy and operational decisions.
Measure ROI on marketing spends, and use consumer and competitor insights for Out-Of-Home placements, targeting and attribution measurement.
Scale across markets – with more than 1 billion user profiles across the Asia Pacific region and Europe, brands can get insights across geographies.
Brands can bring their own data to the platform, and fuse it with existing data sets to get the complete consumer picture. First of its kind private audience cloud creation is possible in Allspark.
What people are saying?
Near is amongst the top five players in the location data industry worldwide, according to the latest Technavio report published for the year 2016-2020.
Near was also named as a Cool Vendor in Consumer Dynamics 2015 by Gartner, and won Frost and Sullivan’s 2015 Asia Pacific New Product Innovation Award (for the Location Data industry).
Telstra uses Near’s flagship product, Allspark, to create new audience segments based on customers or those of competitors. Allspark allows Telstra to understand how different audiences behave around physical stores and allows Telstra to reach out to them via mobile marketing messages. Telstra then evaluates the effectiveness of messaging based on the behaviour of the customers who have been exposed.
Telstra Ventures invests in market leading, high growth technology companies with exceptional products and leaders.