Mobile marketing analytics firm Singular is merging with mobile app attribution and audience management firm Apsalar so the two companies can offer a combined product line for businesses.
The combined enterprise will be known as Singular and will offer an important third-party source of mobile user data on the individual level, said Gadi Eliashiv, CEO of San Francisco-based Singular, in an interview with GamesBeat. The goal is to destroy silos of data and give marketers access to new insights into their customers on a more granular level, he said.
Read more here