1 Jun 2017

It’s official Apsalar joins Singular

Telstra Ventures

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Mobile marketing analytics firm Singular is merging with mobile app attribution and audience management firm Apsalar so the two companies can offer a combined product line for businesses.

The combined enterprise will be known as Singular and will offer an important third-party source of mobile user data on the individual level, said Gadi Eliashiv, CEO of San Francisco-based Singular, in an interview with GamesBeat. The goal is to destroy silos of data and give marketers access to new insights into their customers on a more granular level, he said.

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