1 Jun 2017
It’s official Apsalar joins Singular
Investments, Networking, New Technology or Careers?
Mobile marketing analytics firm Singular is merging with mobile app attribution and audience management firm Apsalar so the two companies can offer a combined product line for businesses.
The combined enterprise will be known as Singular and will offer an important third-party source of mobile user data on the individual level, said Gadi Eliashiv, CEO of San Francisco-based Singular, in an interview with GamesBeat. The goal is to destroy silos of data and give marketers access to new insights into their customers on a more granular level, he said.
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